What we build Who we build for Why Webstrail Case studies FAQ Book a Free Discovery Call

Custom Software, built
for Dentistry and nothing else.

We're the product and engineering team dental companies hire
to design, build, and run the software they depend on.One industry, learned deeply. It's all we do.

Book a Free Discovery Call See What We Build

Built and run for DSOs · Multi-Location Practices · Dental Software Companies · Practice Coaching Firms

Trusted by dental companies across North America

The hard part isn't knowing what to build. It's finding someone who can.

You've tried the off-the-shelf tools that bend your business to fit their software. You've weighed hiring engineers — six months and a payroll before a screen ships. And dev shops treat dentistry like any other industry, so you pay them to learn it on your time.

We skip all of it. We already know dental — and we don't just build and walk away. We stay to run it: here for the build, and everything after.

100%
of clients stayed on with us
Build & run
we operate what we ship
50
engineers, designers & PMs

What we build

If a dental company runs on it,
we know how to make it better.

We've shipped nearly every system a dental business runs on — revenue cycle, practice growth, patient experience, and the platform beneath them — with AI woven in where it actually moves the numbers. And because we run what we build, it keeps working long after launch.

See What We've Shipped

Expertise engineered for scale.

Revenue cycleLive
94%collected
  • 98%clean-claim rate
  • 21 daysin A/R
  • 2.1%denial rate
Paid$384K
Pending$91K
Denied$12K
Eligibility → claims → A/R → patient pay, automated end to end.
01

Revenue Cycle Management

Get every dollar in the door: clean claims, tight A/R, and patients who can pay.

RCM automation Eligibility verification Insurance & claims processing A/R automation Payments processing Patient payment plans & financing
Group performance+18% MoM
  • 12locations
  • $14.2Mnet production
  • +18%MoM
One CRM, KPIs across every site, and AI that flags churn early.
02

Practice Growth

Run the group and grow it: the numbers, the coaching, and the patients you win back.

Custom dental CRM Multi-location KPI analytics Practice assessments Practice-coaching software AI lead & churn analysis Reputation management
This week's schedule40% online
M
T
W
T
F
S
S
  • 40%booked online
  • −25%no-shows
  • 4.9★avg review
Self-scheduling, reminders, payments and reviews — patient-facing, automated.
03

Patient Experience

The software patients actually touch: booking, paying, communicating, and reviewing.

Patient portals Online scheduling AI treatment plans Patient communication Online payments Doctor reviews
Integration layerSynced
Unified data layer
Open Dental Dentrix Clearinghouse Payments Patient portal Warehouse
  • 8systems linked
  • 99.9%data integrity
  • <2ssync latency
On-prem and cloud PMS, payments and APIs — one clean source of truth.
04

Platform & Integrations

The clean data layer everything sits on, connected to whatever you already run.

On-premises PMS integrations Cloud PMS integrations Data extraction Payments writeback Unified APIs Data warehouse
Specialized buildsShipping
Whatever dentistry needs next
AI imaging Education LMS Websites GPO portals Teledentistry Marketing
  • AIimaging & automation
  • LMSbuilt for clinicians
  • SEO-ready sites
From AI imaging to education, sites and marketing — the rest of what dental teams ask us to build.
05

Specialized Builds

The work that doesn't fit a box — from AI imaging to education platforms and marketing sites.

Image processing & AI imaging Dental education & LMS Website design GPO platforms Teledentistry apps Marketing & SEO
See How We've Done It for Dental Teams

Dental-tech consulting

Consulting for the companies
building dentistry's software.

Not just DSOs and practices. We advise dental product companies, dental-tech founders, and dental service providers across the industry — from first concept and MVP strategy to architecture, integrations, and scaling into an enterprise platform. The dental-software experts in your corner.

Dental-tech advisory Product & MVP strategy MVP to enterprise
Book a Free Discovery Call

Who we build for

Built for Dental Companies, not just dental practices.

01

DSOs & Multi-Location Groups

Custom platforms and roll-up reporting that off-the-shelf tools can't do across locations.

  • Roll-up reporting
  • Multi-location ops
  • Custom platforms
  • Centralized data
02

Dental Software Providers

Product & engineering muscle to build new modules, modernize, or scale.

  • New modules
  • Modernization
  • Dedicated team
03

Dental-Tech Founders

A real product or MVP in months — no engineering team to hire first.

  • MVP in months
  • 0→1 product
  • No team to hire
04

Practice-Management & Coaching Firms

Turn your methodology into software clients actually use.

  • Methodology → software
  • Client portals
05

GPOs (Group Purchasing)

Member portals, vendor catalogs, and the data plumbing a buying group runs on.

  • Member portals
  • Vendor catalogs
  • Data plumbing
06

Dental Labs & Adjacent

Labs, benefits, teledentistry — the rest of the dental industry, built for too.

  • Lab workflows
  • Teledentistry
  • Benefits

Why Webstrail

We don't ship and leave.
We build, and we stay.

The real test of a software partner is what happens after launch — most disappear. We stay on to operate, improve, and extend what we build.

01

Meet

A free discovery call about your business and your users. No brief, no jargon.

Free Discovery Call
02

Design

A short sprint that turns the idea into a clear plan, often with a prototype.

Design Sprint
03

Build

We ship in focused increments, integrated with your stack from day one.

MERN · Python · .NET
04

Run

We stay on to operate, improve, and extend it. The part most teams skip.

Build and Run Retainer

Integrations & stack

Fluent in every system Dentistry runs on.

01Practice management

We've integrated every major PMS.

A decade integrating Open Dental, Dentrix, Eaglesoft and the rest. We read and write patient, schedule and ledger data both ways, across whatever mix of systems your locations happen to run.

02Clearinghouses & eligibility

Claims and eligibility, wired by people who've done it.

We've automated real-time eligibility, claim status and ERA/EOB posting across the big clearinghouses — so your front desk isn't living inside a dozen payer portals.

03Payments & financial

Payments we've shipped, end to end.

Card-present and online, ACH, saved cards, payment plans — reconciled straight to the ledger and built PCI-aware from the first line of code. We've done this before, many times over.

04Engineering stack

The stack behind everything we run.

Typed, tested and cloud-native — React, .NET, Python, PostgreSQL, AWS. Not a trend list; the exact tools behind the production platforms our team operates today.

05AI & automation

AI we've actually put into production.

Treatment-plan assist, document and imaging models, lead-and-churn scoring, workflow automation — wired into systems people use every day, never a demo that quietly never ships.

All product names, logos, and brands are the property of their respective owners. Systems shown indicate platforms Webstrail integrates with or builds on, and do not imply any partnership, sponsorship, or endorsement.

Security & compliance

Healthcare-grade security, built into everything we ship.

Most dev shops treat compliance as paperwork at the end. The data dental companies hand us is protected health information — your buyers will ask how it's handled. So we build to dental-grade standards from the first commit, and we can prove it.

SOC 2 TYPE II

SOC 2 Type II

Audited over a monitoring period — not a one-day snapshot — across security, availability, and confidentiality. Report under NDA.

HIPAA COMPLIANT

HIPAA compliant

Engineered for PHI end to end, with signed Business Associate Agreements (BAAs) on every engagement that touches patient data.

Encryption everywhere

TLS 1.2+ in transit, AES-256 at rest — across every service, database, and backup.

Least-privilege access

Role-based access with SSO and MFA, scoped credentials, no standing access to PHI.

Audit logging

Every access and change to patient data is logged, retained, and traceable.

Secure SDLC

Mandatory code review, dependency and secret scanning, controlled deploys.

North America data residency

PHI stays in US/Canada cloud regions. No offshore data handling, ever.

Vendor & subprocessor control

Every subprocessor vetted, the chain of BAAs kept intact — nothing leaks out the side door.

SOC 2 Type II report and our security overview are available to qualified buyers under NDA — ask on your free discovery call.

In their words

Teams that build with us, stay with us.

Alex Sadusky
Alex SaduskyDental Card Services LLC
Security was our number one concern when building our payment gateway. Webstrail not only delivered a seamless UI/UX but ensured enterprise-grade security and compliance throughout the entire platform. Their attention to detail is unmatched.
★★★★★
Christian Rawson
Christian RawsonNational Director of Practice Performance & Client Success
Working with Webstrail has significantly improved our operational efficiency through their expert software development and system integrations. They possess a rare ability to simplify complex technical challenges while ensuring full data security and compliance. They didn't just build an app; they built a powerful tool for our growth.
★★★★★
Jennifer Tyson
Jennifer TysonPresident, Fortune Management
The dedicated team approach from Webstrail makes them feel like truly an extended part of our company. Their developers are top-notch and their project management is flawless. We couldn't ask for a better technology partner.
★★★★★
Steven Teppler
Steven TepplerChief Executive Officer, Atraiva.ai
Atraiva is an AI-facilitated breach compliance platform. We are in a race to market and have particular technology, coding, and management needs that require multiple competencies. Webstrail is helping Atraiva quickly ramp up and get ready to go to market. Highest marks for both competency and customer satisfaction.
★★★★★

Questions

Frequently asked questions.

Who does Webstrail work with?

Dental-industry companies in North America — DSOs and multi-location groups, membership and benefits platforms, practice-management and coaching firms, dental-tech founders, GPOs, labs, and teledentistry.

Do you only build for dental?

It's what we're known for and where we go deep. We build, integrate, modernize, and run all kinds of dental software — and take the occasional project beyond dental for companies we already work with.

Do you build new products, or work on existing software?

Both. From-scratch builds, rebuilds and modernization, new features and AI, PMS integrations, and dedicated engineering when you need extra hands.

Do you run what you build?

Yes. Most engagements continue as a build-and-run retainer — we operate, improve, and extend the product long after launch. It's the part most teams skip.

Can you work alongside our in-house team?

Absolutely. We can take full ownership end to end, or embed with your existing product and engineering team — whatever fits your roadmap and workflow.

Can you integrate with our practice-management system?

Yes — including Open Dental, Dentrix, and Eaglesoft, plus others through their APIs and clearinghouse connections.

How do engagements start, and what do they cost?

Most begin with a free discovery call, then a short discovery sprint that scopes the work — and the cost — before any build commitment. From there it usually becomes a build-and-run engagement, priced to the work rather than a fixed package.

Let's talk

Here for the build,
and everything after.

Tell us what you're building. We'll tell you, honestly, whether and how we can help.

Book a Free Discovery Call

A free 30-minute discovery call, no pitch — and an honest read on whether we're a fit.

  • A free 30-minute discovery call, no pitch.
  • An honest read on whether it's a fit.
  • If it is, a clear next step — usually a sprint.
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