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Case studies

The software we've built, run, and grown.

Real dental software Webstrail has designed, built, and operated — across revenue cycle, platforms, analytics, AI, payments, and the rest of what dental companies run on. Here's a selection of the work.

Enterprise / DSORevenue cycle

One platform, one revenue view across a multi-location DSO

Aggregated RCM with automated insurance verification and ACH posting, plus a KPI dashboard across a 20–25 practice DSO running several different PMSs.

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Enterprise productRCM & payments

An enterprise RCM & payments platform for dental

Multi-tenant SaaS for payments, A/R automation, payment plans, analytics, and practice chaining — taken through SOC 2 and HIPAA certification.

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Enterprise / PlatformPractice growth

The platform 800+ dental practices run on

Replaced fragile spreadsheets with a role-based platform for a national coaching firm — coach revenue, practice assessments, and KPI monitoring under one roof.

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PlatformCRM & analytics

A CRM that turned a decade of dental data into strategy

A shared spreadsheet became a multi-user CRM computing churn, customer lifetime value, and retention — analytics that reshaped how the business is run.

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PlatformMembership

The software a dental membership plan runs on

Enrollment, billing, and a member portal for a dental membership and benefits plan — the operating system behind the subscription.

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ModuleRevenue cycle

Automated eligibility verification across heterogeneous PMSs

Real-time insurance eligibility checks written straight back into each location's practice-management system — no more portal hopping at the front desk.

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ModuleRevenue cycle

Claims tracking + ERA/EOB reconciliation, automated

Claim status and amounts by patient and location, with automated payment posting reconciled to the general ledger.

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PlatformAnalytics

A multi-location KPI dashboard on a unified data warehouse

Production, collection, A/R, and new-patient metrics by location, provider, and carrier — drawn from 15+ practice-management systems into one warehouse.

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AI moduleClinical AI

AI that drafts treatment plans and reads imaging

AI treatment-plan assistance and image processing built inside a dental product — turning clinical data into a faster, more consistent workflow.

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AI moduleGrowth AI

AI lead & churn analysis for a dental group

Models that flag at-risk patients and surface high-value leads from everyday practice data — so the team acts before patients drift.

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ModulePayments

Patient payment plans & financing, built in

Installment plans and financing options embedded directly in the payment flow — more treatment accepted, less revenue left on the table.

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PlatformPatient experience

A patient front door: portal, scheduling & online payments

Booking, communication, and payments in one place — a patient experience people actually use, integrated with the practice's systems.

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One-time projectPlatform

A data-migration engine between practice-management systems

A custom engine to migrate and clean data across PMS vendors — moving a practice to a new system without downtime or lost history.

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PlatformGPO

A member portal & vendor catalog for a dental GPO

A group-purchasing portal with vendor catalogs and the data plumbing behind it — the platform a buying group runs its members on.

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One-time projectFounder MVP

0→1: a dental-tech founder's MVP, shipped

Took a dental-tech idea to a real, usable product in months — no in-house engineering team required to get to market.

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ModuleGrowth

Reviews & reputation, automated for a dental brand

Automated review capture and reputation management across locations — turning happy patients into a steady stream of public proof.

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ConsultingArchitecture

A dental-tech architecture & consulting engagement

Strategy, architecture, and integration guidance for a dental company — the technical direction to scale a product without rebuilding it later.

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