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Case studies  /  DSOs & multi-location groups

Enterprise / DSO · Revenue cycle

One platform, one revenue view across a multi-location DSO

Custom dental RCM software for a multi-location DSO — automated insurance verification, claims tracking, and a single financial view across every practice and PMS.

Enterprise / DSO Revenue cycle Insurance verification Data warehouse
Client
Multi-location DSO (20–25 practices)
Type
Enterprise / DSO
Focus
Revenue cycle management
What we did
RCM platform, PMS integration, data warehouse

The client

A growing U.S. Dental Support Organization (DSO) running 20–25 practices on several different practice-management systems (PMSs), supported by an internal IT team and a rotating set of outside vendors.

The challenge

For a DSO this size, revenue cycle management was the single biggest blind spot. Accounts receivable — from patients and from insurers — lived inside each location's PMS, and nowhere else. There was no way for leadership at headquarters to see the money in one place.

  • Several heterogeneous PMSs meant different data shapes, exports, and quirks at every turn.
  • Every practice ran its own insurance verification, payment posting, and reconciliation by hand.
  • Front-desk staff bounced between insurance portals to check eligibility; the accounting team reconciled EOBs (Explanation of Benefits) manually, often after hours.
  • Leadership had no aggregated, real-time view of production, collections, or A/R across locations, providers, or carriers.

What we built

A multi-tenant SaaS revenue-cycle platform that sat on top of the systems they already ran — no rip-and-replace, no disruption to daily operations:

  • Automated insurance eligibility verification that wrote results straight back into each location's PMS, so the front desk stopped switching between carrier portals.
  • Claims tracking surfacing status and amount per patient, per location, in one place.
  • Automated insurance-payment posting — ACH deposits and EOB reconciliation posted to the general ledger automatically.
  • A unified, multi-location KPI dashboard showing production, collections, A/R, new patients, appointments, and claims — aggregated across all locations and sliceable by provider and carrier.
  • A data warehouse beneath it all, normalizing 15+ PMS feeds into one model.

We started in Figma, spent the first phase mapping their real business flow and prioritizing the pain that mattered most, integrated without changing day-to-day work, and trained power users with their feedback built into every iteration.

~75%less insurance-verification time at the front desk
~200 hrsstaff time saved per week across the organization
~28%reduction in average days in A/R
~$700Kpreviously-untracked aged receivables surfaced

The results

  • ~10–12 hours of front-desk time saved per practice per week — over 200 staff hours a week across the organization, since verification is now automated end to end.
  • ~90% of insurance-payment posting automated; EOB reconciliation that took days now runs the same day, leaving accounting to review rather than re-key.
  • The first single financial view the DSO ever had across all its practices and PMSs — by practice, provider, and carrier.
Working with Webstrail was smoother and lower-friction than our previous IT vendors. The value came from the team's domain knowledge — they understood dental, not just software.
— DSO leadership

Why it worked

The platform respected the systems already in place, automated the highest-pain workflows first, and gave leadership the one thing they'd never had: their money, visible in one place. Built and run as an ongoing partnership — not shipped and abandoned.

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