The client
A dental membership / benefit-plan company whose software powers in-office membership plans — enrollment, billing, and the member experience — for dental practices and their patients.
The challenge
The platform worked, but it was showing its age in two ways that mattered. They didn't need a new product — they needed the one they had rebuilt properly.
- A legacy .NET backend that was slow, expensive to maintain, and hard to extend with new features.
- A dated, clunky interface that made enrollment and day-to-day use harder than it should be — friction that costs a membership business sign-ups and retention.
What we built
A full re-engineering of the platform — same business, modern foundation. We ran it as a re-platforming, not a rewrite-for-its-own-sake: preserve what worked, replace what held them back.
- Backend migrated from .NET to a modern MERN stack (MongoDB, Express, React, Node) — faster, cleaner to maintain, and far easier to build on.
- A complete UI/UX redesign — an intuitive, modern experience for both members enrolling in plans and staff administering them.
- Rebuilt the core flows — plan enrollment, billing, and the member portal — to be quicker and simpler end to end.
The results
- Page loads roughly 3× faster — load times cut by about 65% after moving off the legacy stack.
- A modern, maintainable codebase that turns new-feature work from months into weeks.
- A cleaner enrollment flow that reduces drop-off and makes the plan easier to sell and use.
- A platform built to scale with the business instead of fighting it.
Why it worked
Most "modernization" projects either over-reach (a risky full rewrite) or under-deliver (a fresh coat of paint). We did the useful thing: a real backend rebuild on MERN for speed and longevity, plus a UI redesign members feel immediately — and we run it after launch.