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How we approached it

Building one revenue view across a multi-PMS estate

The group had grown by acquisition, and each practice arrived with its own practice-management system and its own local conventions. The brief was framed as a reporting problem — leadership could not see group revenue — but the reporting was a symptom. The real issue was that no two locations defined production, adjustments or collections the same way.

So we started underneath the dashboard. Connectors were built for each practice-management system in the estate, and every financial concept was mapped onto a single agreed definition. This phase involved more conversation than code: getting finance, operations and the practice managers to settle on what a number meant, and then encoding that decision once rather than letting each location keep its own interpretation.

Only after the definitions reconciled did we automate on top. Eligibility verification ran against every scheduled patient and wrote back into whichever PMS that location used. Claims were scrubbed against payer rules before submission. ERA and EOB remittances posted and reconciled automatically. A/R was worked continuously rather than swept, with insurance balances re-worked past a threshold and patient balances flowing into statements with payment links attached.

The most striking outcome was not the efficiency gain but the visibility. Consolidating A/R across locations for the first time surfaced a substantial aged balance that had never appeared in any single practice report — money the group was owed and had effectively written off through inattention rather than decision.

We continue to run the platform. Payer rules change constantly and PMS vendors push upgrades that alter schemas, so the maintenance is not optional; an automation layer nobody watches degrades quietly and expensively.

Case studies  /  DSOs & multi-location groups

Enterprise / DSO · Revenue cycle

One platform, one revenue view across a multi-location DSO

Custom dental RCM software for a multi-location DSO — automated insurance verification, claims tracking, and a single financial view across every practice and PMS.

Results: ~75% less insurance-verification time at the front desk, ~200 hrs staff time saved per week across the organization, and ~28% reduction in average days in A/R.

Enterprise / DSO Revenue cycle Insurance verification Data warehouse
Client
Multi-location DSO (20–25 practices)
Type
Enterprise / DSO
Focus
Revenue cycle management
What we did
RCM platform, PMS integration, data warehouse

The client

A growing U.S. Dental Support Organization (DSO) running 20–25 practices on several different practice-management systems (PMSs), supported by an internal IT team and a rotating set of outside vendors.

The challenge

For a DSO this size, revenue cycle management was the single biggest blind spot. Accounts receivable — from patients and from insurers — lived inside each location's PMS, and nowhere else. There was no way for leadership at headquarters to see the money in one place.

  • Several heterogeneous PMSs meant different data shapes, exports, and quirks at every turn.
  • Every practice ran its own insurance verification, payment posting, and reconciliation by hand.
  • Front-desk staff bounced between insurance portals to check eligibility; the accounting team reconciled EOBs (Explanation of Benefits) manually, often after hours.
  • Leadership had no aggregated, real-time view of production, collections, or A/R across locations, providers, or carriers.

What we built

A multi-tenant SaaS revenue-cycle platform that sat on top of the systems they already ran — no rip-and-replace, no disruption to daily operations:

  • Automated insurance eligibility verification that wrote results straight back into each location's PMS, so the front desk stopped switching between carrier portals.
  • Claims tracking surfacing status and amount per patient, per location, in one place.
  • Automated insurance-payment posting — ACH deposits and EOB reconciliation posted to the general ledger automatically.
  • A unified, multi-location KPI dashboard showing production, collections, A/R, new patients, appointments, and claims — aggregated across all locations and sliceable by provider and carrier.
  • A data warehouse beneath it all, normalizing 15+ PMS feeds into one model.

We started in Figma, spent the first phase mapping their real business flow and prioritizing the pain that mattered most, integrated without changing day-to-day work, and trained power users with their feedback built into every iteration.

~75%less insurance-verification time at the front desk
~200 hrsstaff time saved per week across the organization
~28%reduction in average days in A/R
~$700Kpreviously-untracked aged receivables surfaced

The results

  • ~10–12 hours of front-desk time saved per practice per week — over 200 staff hours a week across the organization, since verification is now automated end to end.
  • ~90% of insurance-payment posting automated; EOB reconciliation that took days now runs the same day, leaving accounting to review rather than re-key.
  • The first single financial view the DSO ever had across all its practices and PMSs — by practice, provider, and carrier.
Working with Webstrail was smoother and lower-friction than our previous IT vendors. The value came from the team's domain knowledge — they understood dental, not just software.
— DSO leadership

Why it worked

The platform respected the systems already in place, automated the highest-pain workflows first, and gave leadership the one thing they'd never had: their money, visible in one place. Built and run as an ongoing partnership — not shipped and abandoned.

Have a revenue-cycle problem like this?

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